First Drive: 2012 Volkswagen Passat by Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group

2012 Volkswagen Passat. Born in Germany. Built in America.

I was fortunate to have the opportunity to head out to Volkswagen’s Dealer meeting in Las Vegas this past week, as we got to experience the 2012 Volkswagen Passat and 2012 Beetle. I wanted to share a few quick notes with our readers on my first drive of the 2012 Passat.

The most exciting part of this new mid-sized sedan is that it’s manufactured in the United States, but is still designed and engineered in Germany. The new plant in Chattanooga, Tennessee is absolutely the most advanced state-of-the-art facility of its kind. We drove the car on the Las Vegas Motor Speedway, as well as several autocross tracks they set up and the handling and control blew everyone away. I have driven some of the best vehicles manufactured in the world and the driving experience and quality equaled cars costing twice as much as the 2012 Passat. The Fender Audio System is the best sounding car audio system I’ve ever heard. Period.

The TDI model gets an amazing 800 miles to a tank of gas! It has 2” more rear legroom than any other mid-sized sedan and they demonstrated that fact with a dealer that was 6’8” in the front seat and another behind him that was 6’2”. He had room to sit comfortably in the rear seat with room to spare. The 2012 Passat has one-touch control on all four windows and dual-zone climate controls as standard features, which you typically would never get (even as an option) on other vehicles in this price range.

Other highlights for me include a base price of under $20K, which is $7k cheaper than what the Passat sells for in Europe. Lastly, one of the demonstrations showing the superior construction of the 2012 Passat, one of the VW representatives stood on the window frame of an opened door and jumped up and down. This was one of many demonstrations of the strength and quality in this vehicle.

After many years of driving AMG Mercedes and other high-line vehicles, it takes a lot to impress me. The 2012 Passat impressed me beyond my high expectations and I look forward to sharing my notes from my first-hand experience with the 2012 Beetle. Watch out Dallas. Two new Volkswagens are about to hit the Dallas streets and the competitive bar has been raised and all other manufacturers are on notice.

Brian Ongaro Joins Boardwalk Auto Group as Vice President of Sales and Marketing

Automobile retailing is among the most complex processes on the business landscape. Its components and dynamics—buying, selling, sourcing, service, technical expertise, and relationship building—are constantly in flux. That’s why it takes a unique set of skills to manage its intricacies and implement strategies to effectively grapple with its challenges. As vice president of sales and marketing for Boardwalk Auto Group, Brian Ongaro possesses those uncommon capabilities.

Brian Ongaro joined Boardwalk Auto Group on the heels of directing a Columbus, Ohio-based dealership group that included Lamborghini among its nameplates. But like Boardwalk Founder Scott Ginsburg, the weight of Ongaro’s experience was earned in broadcast media. After joining Ginsburg at Chancellor Media Corporation in 1997, Ongaro was appointed executive vice president and market manager of AMFM, Inc.’s station group in Dallas–the nation’s fifth largest market in terms of revenue. In 2002, he was tapped as the executive vice president for CBS Radio, overseeing their large markets radio stations in the western region.

With 28 years in broadcast management, Ongaro brings a wealth of organizational management and innovative marketing experience to Boardwalk. “I’m going to examine the entire Boardwalk sales process to determine how we can make it a greater overall experience for each customer,” he says.

His focus will be on the abundance of rapidly developing opportunities in the digital space, especially in social networks connected via portable devices. He will also be focused on reputation-marketing strategies to rapidly address customer concerns. “There are a lot of other unique opportunities that haven’t been adequately explored yet,” he adds.

A native of Columbus, Ohio, and a graduate of Ohio State University, Ongaro’s business philosophy is focused on taking care of customers. Ongaro wants to make Boardwalk Auto Group the first place people think of when they are considering buying or servicing their car. Exceeding expectations is the goal. He also wants to be recognized as one of the best places to work in DFW.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, or Volkswagen, Boardwalk is here to serve you. Performance. It’s what we do. Learn more about and connect with Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com and at http://www.facebook.com/BoardwalkAutoGroup.

About Brian Ongaro
Learn more about and connect with Brian Ongaro at http://www.BrianOngaro.com and at http://www.facebook.com/BrianOngaro.

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