The all-new VW Touareg – an SUV more sophisticated than Shakespeare’s bones

VW webisodes starring Saturday Night Live comedian Bill Hader and the 2011 Jetta are headed to a small screen near you. Paired with VW product specialist Danielle Gumro and SNL writer John Mulaney, Bill (weʼre on a first name basis now) brings his comedic style to the new series “Inside the VW Academy.”

The series weaves together useful and hard-hitting product features while managing to be at least a bajillion times more entertaining than the ownerʼs manual. The first round of videos feature the Jetta, Touareg and Tiguan models and will be featured on the official Volkswagen YouTube channel (www.youtube.com/vw) and on the completely redesigned VW website (www.vw.com).

“There was a real collaboration between Volkswagen and Bill Hader on the set of ʻInside the VW Academy,ʼ and the unscripted comedy resulted in a unique and interesting format to engage consumers,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “This highquality online entertainment highlights our superior German engineering in a new way and underscores all the value you get when buying a Volkswagen.”

“I was excited to get to work with the elusive Danielle Gumro. But I was bummed I couldn’t keep my wardrobe from the shoot,” added actor Bill Hader.

The Jetta, Touareg and Tiguan will each be featured in three videos that highlight key features, safety, performance and technology, and each video shows a competitive comparison. The content will provide factual details interspersed with funny dialogue and comedic improv. Consumers will also be able to post the videos via YouTube and Facebook.

Volkswagen Leads Industry with Six TOP SAFETY PICK Awards from Insurance Institute for Highway Safety


We are extremely proud to announce that six of our models have earned the prestigious Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick award for 2011. In fact, VW has more 2011 IIHS Top Safety Picks than any other brand, so it’s not just another lovely notch in our safety belt, it’s also bragging rights. But that’s neither here nor there.

So, what does this mean, for us, and for you? Well, for us, it means that we’re doing something right, and we’re doing it better than ever, as all IIHS Top Safety Picks must earn the highest rating of good in all four Institute tests (front, side, rear, roof-strength test evaluations). It also means that we’re never fully satisfied with the bar we’ve set for the vehicles we make, and that we can promise to keep pushing for even better and safer ones in the future.

And for you, it means that you and your family can rest even easier in your Volkswagen Jetta, Jetta Sportwagen, Golf (4-door model), GTI (4-door model), Tiguan, and Touareg, fully cognizant of the fact that what you’re driving has passed, and with flying colors, testing even more rigorous than that administered by the federal government. And we should mention that it’s not even a given to qualify for testing with the IIHS; all tested vehicles must possess both electronic stability control (ESC) as well as head protection airbags.

Needless to say, these Top Safety Picks have put a big smile on our faces here at Volkswagen going into the New Year. It’s been a groundbreaking 2010 for us, and 2011 looks to be even brighter.

So, from our family to yours, have a fun, healthy, and SAFE holidays.

Check out the press release for more info: http://vwoa.us/e0HaWk

We have an idea for a new reality show. Makeover: 2011 VW Touareg Edition

Every so often, a VW model gets a few touch-ups. Even less often, a VW model gets a full redesign. In the case of the new 2011 Touareg, the latter is a more appropriate description. There’s a ton that’s different about this handsome new machine, but sometimes it just takes one detail to really change the driving experience.

To that end, we’d like to take a moment and focus on the new panoramic sunroof, which is a full 350% larger than the sunroof in the previous model, and comes standard in the “Lux,” “Executive” and “Hybrid” trim lines. Add a wind deflector to help eliminate turbulence and associated noise, and you’ll get not only a quieter drive, but one that touches all the senses.

Have you ever driven a car with a panoramic sunroof? If not, imagine a few scenarios, if you would…

Imagine seeing an entire palm tree, instead of a couple fronds. Imagine the warmth of the sun at mid-day, instead of just its glare. How about being able to feel the breeze off the ocean, instead of just seeing the waves crash?

So while it may seem like just another feature among many, we beg to differ. These are the things that make an average driving experience above average.

Now, we could go on and on about all of the new features and specs and options available with the new 2011 Touareg, but that’s what the press release is for. Speaking of which, there’s a link to it just below this sentence. Enjoy!

http://media.vw.com/press_releases/all-new-2011-volkswagen-touareg-combines-stunning-design-with-increased-power-and-improved-fuel-efficiency

World Premiere: New VW Touareg takes the SUV idea into the future

Touareg debuts with hybrid drive and high-tech range of engines
Wolfsburg / Munich, February 2010. Today, Volkswagen is unveiling the completely redeveloped Touareg as a world premiere. It is the most technically innovative “VW” since the brand has been in existence. This Touareg is reinterpreting the fascinating multipurpose SUV idea in a contemporary way. It sets standards among fully off-road capable SUVs with petrol engines that have a fuel consumption value of just 8.2 liters fuel per 100 kilometers. The Touareg Hybrid can be driven up to 50 km/h in purely electric mode – emissions-free. Among the diesel engines, the Touareg V6 TDI with 7.4 liter combined fuel consumption now posts the best value in the segment of genuine SUVs.

New era SUV –lighter, more aerodynamic and fuel efficient
As has already been accomplished on the globally successful, smaller Tiguan, Volkswagen is systematically striving for sustainability on the new Touareg too. The SUV was lightened by 208 kilograms in the base version. Yet, the body has five percent greater torsional rigidity, which makes it the leader in its competitive class. Along with aero-dynamic refinement efforts, another factor at work here is that this Touareg is built lower to the ground than the previous model. Together with front end styling based on the new Volkswagen design DNA, this results in a smaller frontal area. All engines, now offered with a standard 8-speed automatic transmission – a first in this market segment – demonstrate significant fuel economy advantages over the previous model.

SUV for all trails – All-wheel drive
Also modified in pursuit of reduced fuel consumption was the standard all-wheel drive. In the base version (“4Motion”), all new generation Touaregs have all-wheel drive with Torsen limited-slip differential (4MOTION; climbing ability: 31 degrees).

SUV for everyday driving – more space, more innovations
Volkswagen has not only made the new Touareg lighter, more fuel efficient and an agile performer; it has also made it into an even more versatile, all-round vehicle. The new interior was made more functional, the seats more comfortable and leg room in the rear is larger. Now the rear bench seat has 160 millimeters in longitudinal adjustment, and the backrest angle can be adjusted. Electrically unlatched at the press of a button as an option, it folds down in seconds and frees up 1,642 liters of cargo space.

The parking brake is now activated by pushbutton. As an option, the tailgate can be opened and closed by a RF remote control unit integrated in the car key. The largest panoramic sunroof of all SUVs provides for light even on overcast days. Bi-Xenon headlights with Dynamic Light Assist perceive oncoming traffic and adjust the light beam to eliminate unwanted glare, and adaptive roll compensation ensures that the Touareg sits solidly on the street.

Touareg – the best of two worlds
About 500,000 car drivers chose to buy the first generation of the SUV. It is a luxury sport utility vehicle that offers a high level of comfort, sporty driving properties, avant-garde styling, and unlimited expedition capabilities – essentially the best of the passenger car and off-road worlds unified in one concept. This is now being followed up by the new Touareg – a high-end and versatile all-round vehicle that brings these two worlds together even more perfectly.
*Available in the U.S. late 2010.
**European model shown.
The material above has been translated and adapted from the original Volkswagen AG press release about the European version of the new Touareg. Some equipment and features will vary in U.S. models.

August 20, 2010

Tax credit available for VW Touareg TDI

Buyers eligible for a Federal Income Tax Credit*
HERNDON, VA — Volkswagen of America, Inc. announced purchasers of the 2010 Touareg TDI are eligible for a $575 Federal Income Tax Credit.* The Internal Revenue Service has issued a certification letter affirming that the Touareg TDI qualifies for the Advanced Lean Burn Technology Motor Vehicle Federal Income Tax Credit.

The Touareg TDI showcases the best of both worlds, an alternative fuel Sport Utility Vehicle that provides fuel efficiency and go anywhere driving capability. Touareg TDI meets the stringent emissions standards of all 50 states.

Also standard for 2010 is Volkswagen’s Carefree Maintenance Program. With this program there are no charges for the scheduled maintenance described in the vehicle’s maintenance booklet for the length of the New Vehicle Limited Warranty — three years or 36,000 miles, whichever occurs first. EPA estimates the Touareg TDI’s fuel economy at 18 city and 25 highway mpg (your mileage will vary).

*Tax credit submitted under Notice 2006-9 and Internal Revenue Code, Section 30B relative to the 2009 and 2010 TDI models. Federal tax credits available to taxpayers who purchase a qualified vehicle between July 1, 2010 and December 31, 2010. Leased vehicles are not eligible for the tax credit. Only a limited number of tax credits are available. Please consult a tax professional for more information or visit www.irs.gov.

**EPA estimates for 2010 models with automatic transmission. Your mileage will vary.